What is a content strategy and does my business even need one?
A content strategy is a detailed plan that outlines what type of content to create, where to distribute it, and why it's essential for your brand.
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It is essential for aligning your digital content with your business goals, engaging your target audience, and enhancing SEO rankings. It ensures consistency, efficient use of resources, and enables performance tracking for ongoing improvement. In a competitive digital landscape, a well-crafted content strategy provides a significant edge, helping to establish brand authority and ensuring long-term success.
At Social Butterfly Marketing we offer:
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Content Audit and Analysis
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Content Planning and Calendar
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Content Ideation and Brainstorming
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Content Performance Measurement
We focus on aligning your content with your brand's unique attributes and the specific needs of your target audience. This tailored approach maximizes user engagement. We go beyond content creation to create a compelling narrative that integrates seamlessly into your brand's overall messaging. By combining your business goals with our strategic planning and creativity, we can help drive exceptional growth and measurable results
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Why Your Business Should use a Content StrategyÂ
A study by DemandGen shows that 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep, highlighting the role of content in building trust.
A study by Content Marketing Institute found that 63% of businesses don’t have a documented content strategy, giving a significant advantage to those that do
According to SmarterHQ, 72% of consumers say they only engage with marketing messages that are personalised and tailored to their interests.
According to GoGulf, 46% of all Google searches are seeking local information, making local content strategies increasingly important.
Content Audit and Analysis
At Social Butterfly Marketing, our Content Audit and Analysis services offer a deep-dive evaluation of your existing digital content. We identify strengths, weaknesses, and areas for SEO optimisation to elevate your brand's online performance.
Research indicates that businesses using strategic content analysis, experience a 72% increase in audience engagement and a 65% rise in conversion rates. A Content Audit and Analysis can help your business boost SEO rankings, enhance user engagement, and drive measurable business success.
Content Planning and Scheduling
A well-structured content calendar is essential for consistent, high-quality content that engages your audience and boosts SEO rankings. We collaborate with you to develop a tailored content calendar that aligns with your business goals and target audience needs. By planning and scheduling your content at peak engagement times, we aim to maximise reach and drive conversions. Take the guesswork out of content creation and let us help you focus on running your business more efficiently.
Content Ideation and Brainstorming
We collaborate with you to generate innovative and engaging content ideas tailored to your brand and target audience. From blog topics and social media posts to video concepts and interactive campaigns, we explore a wide range of possibilities to elevate your content strategy. By focusing on content that not only resonates but also captivates, our Content Ideation and Brainstorming services set the stage for increased engagement and conversions.
Content Performance Measurement
At Social Butterfly Marketing, we're dedicated to elevating your content's impact through meticulous data analysis. By establishing key metrics and performance indicators, we help you measure effectiveness and make strategic improvements. Did you know that brands that consistently measure their content's performance achieve a 73% higher return on investment (ROI) compared to those that don't? Join us in harnessing the potential of data for content excellence and watch your brand's success story unfold.
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